The construction of the Ram Mandir in Ayodhya has fuelled a surge in religious tourism in India. Photo Courtesy: PTI
Religious tourism has been contributing significantly to the travel industry. The industry is witnessing a Year-Over-Year (YOY) growth of 90 -100 per cent in the segment, say two of India’s reputed travel agencies. This travel trend has especially gained popularity among Gen Zers. Although a common notion prevails that they are busy partying, many are seeking calm and peace in life. Vaishnavi Merchant, a 26-year-old Mumbai resident says, “Visiting a spiritual or religious destination gives me a sense of satisfaction. When I visit such destinations, it gives me a positive energy. I feel at peace.”
She developed a liking to travel to religious places in childhood. “My family is very devotional. As a child, I have been travelling to spiritual places and gradually developed a liking for these places.” This Mumbai resident recently visited the Mahakaleshwar temple and…
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