International tourism will return to pre-pandemic levels by 2024, with initial projections pointing to 2% growth over 2019 rates, according to the latest report from the World Tourism Organisation (WHO).
This optimistic outlook takes into account the latest Tourism Confidence Index survey which indicates that 67% of tourism professionals point to 2024 as a busier year than 2023, 28% foresee similar results to last year and 6% believe tourism performance will be lower this year than last.
The WTO noted, however, that the performance of the tourism industry remains subject to the pace of recovery in Asia, and to the evolution of the current unfavourable economic and geopolitical situation.
According to the report, Asia still has plenty of room for recovery and the reopening of several source markets and destinations will drive recovery in the region and globally.
In addition, tourism will accelerate…
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