As the travel industry rebounds from the challenges of the past year, Australia’s largest experience network, Big Red Group, is calling on tourism operators to tap into the power of TikTok to connect with Gen Z travellers.
New research from The State of Student and Youth Travel in 2024 report reveals that TikTok has emerged as a primary source of travel inspiration for Gen Z, with 89 per cent saying they discover new travel destinations and experiences through the platform, and 40 per cent admitting they booked a holiday as a direct result of watching TikTok content.
For adventure marketplace Adrenaline, one of Big Red Group’s consumer brands, the role of social media has changed significantly as its influence on younger consumers continues to evolve.
The company’s TikTok account now serves as a valuable tool for customer service and feedback in addition to delivering brand awareness and engagement gains – and Adrenaline regularly advertises on the channel to ensure its…
