ITB continues to expand: From 10 to 12 November 2026, ITB Americas will celebrate its debut as a B2B tourism trade show in Guadalajara, Mexico. Messe Berlin announced this today at a press conference at ITB Berlin and signed a memorandum of understanding (MoU) with the Mexican ambassador in Berlin and representatives of the State of Jalisco. At the same time, ITB Berlin is publishing the latest World Travel Monitor® findings of IPK International on travel trends in the Americas in 2024.
From Canada to Argentina: ITB Americas is the only travel trade show that covers North, Central and South America and the Caribbean as well as all segments of the travel industry, from Adventure & Responsible Tourism to Business Travel and Travel…
