Indian travel agents are urging Kenya to introduce incentives for filmmakers and group travellers to boost visitor numbers. At a travel trade show in India, organised by the Kenya Tourism Board (KTB) and attended by 12 Kenyan travel firms, industry experts highlighted Meetings, Incentives, Conferences, and Exhibitions (MICE) and filmmaking as key growth opportunities for attracting Indian tourists.
Chetan Samani, Director of Cosmic Safaris, emphasised the potential of India’s film industry in increasing Kenya’s visibility. “Filming is a big thing in India and inquiries on MICE are also what we need to leverage to woo this market,” he said. Notably, nearly 80 international films have been shot in Kenya, with Bollywood…
