Southern Nevada’s tourism industry posted record visitor spending for the third consecutive year in 2024, reaching $55.1 billion, up 7% from 2023, even as gambling expenditures declined, according to a new report released by Applied Analysis for the Las Vegas Convention and Visitors Authority.
The report said the region welcomed 41.7 million visitors last year, a 2.1% increase from 2023, approaching pre-pandemic levels of 42.5 million seen in 2019. March marked the busiest month, drawing nearly 3.7 million visitors.
Per-visitor spending reached an all-time high of $1,322—up 4.8% from the previous year and 52.6% above 2019 levels. Most spending categories saw gains, with shopping posting the largest increase per…
