As National Travel and Tourism Week reaches its midpoint in the United States, Visit Santa Cruz County (VSCC) announced that the local tourism industry grew by just over 3% in 2024.
National Travel and Tourism Week began on Sunday, May 4, and continues through Saturday, May 10. An annual celebration hosted by the U.S. Travel Association, National Travel and Tourism Week recognizes the economic impact of the national, statewide and local tourism industries across the country.
According to a Dean Runyan Associates report released by Visit California on May 7, visitor spending reached $1.436 billion in Santa Cruz County. This…
