MANILA, PHILIPPINES — In 2020, the Department of tourism (DOT) expressed its aim for domestic tourism to return. One of their solutions is to reimagine food tourism in the country.
Based on the 2020 Food Travel Monitor, 7.2 out of 10 travelers select their destination based on its food and drinks. In the Philippines, nearly 30% of the total expenses of international tourists are allocated to culinary experiences, as per the Department of tourism’s statistics.
Fast forward to 2024, see how culinary tourism in the Philippines fared with tourists now that COVID-19 restrictions are less strict.
How culinary tourism has worked in the past for other countries
In 2023, food emerged as the top financial motivator for travelers. Recognizing this trend, tourism boards globally have customized their offerings and schedules to cater to the burgeoning demographic of culinary enthusiasts known as “foodies.”
Even before recent years, certain countries have been capitalizing on local food…
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