Microsoft believes that the future of travel will revolve around personalised experiences, driven by personal AI assistants and digital IDs. The tech giant is integrating strategies from gaming, specifically Xbox, into high-tech products for the travel industry. Xbox’s strategies have been identified as leading the digital engagement sector, thus their incorporation could facilitate the development of a more customer-focused experience within the travel industry. This insider information was shared by Microsoft’s Global Director of Travel, Transportation, and Hospitality, Shane O’Flaherty at a recent hospitality tech event.
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