Today, in celebration of National Travel and tourism Week (NTTW), Visit SLO CAL, the official destination marketing and management organization (DMMO) for San Luis Obispo County (SLO CAL) announced that tourism has reached $2.32 billion in direct travel spending in SLO CAL, marking a consistent performance from the previous year. This is a significant achievement for SLO CAL, which is leading the way in visitor spending on the central coast.
In 2023, tourism in SLO CAL generated a significant $60.1 million in transient occupancy tax revenue. tourism in SLO CAL puts 22,830 residents to work each day, marking a 2% year over year (YOY) increase and encompasses various sectors including lodging, food service, arts, entertainment, recreation, ground transportation, wineries, breweries, distilleries and more.
“We are thrilled to highlight the positive impact of tourism in SLO CAL as we celebrate National Travel and tourism Week and California tourism Month,” said Cathy…
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