“Amanda and Richard identified an opportunity that is perfectly suited to our [homeworking] Holiday Village business owners and when they presented it to us both in Amsterdam we knew it was a winning formula,” added Travel Village Group owners Phil and Paula Nuttall.
“Everyone is invested emotionally and financially including our tour operator partners and that is a winning recipe to ensure we remain focused on the return on investment.”
The programme – which will go on to tackle other travel sectors such as ocean, expedition and luxury cruises – is supported by a raft of companies including AmaWaterways, APT and Travelmarvel, Emerald and Scenic Cruises and Uniworld.
APT and Travelmarvel was the first river cruise operator to sign up to the academy, the company’s head of sales and business development Brad Bennetts added.
“As one of our most valued partners, we are aligned in our mission to inspire, educate and optimise the outstanding opportunities that river cruising has to offer,” he said.
