Skift Take
Americans and Canadians have long held winter as not a good time to travel to New Zealand. The island’s tourism bureau is confident it can bust this myth.
New Zealand is eager to get its tourism sector back to full-throttle after the country was entirely shut during the pandemic. One way to do this is to attract more tourists beyond the popular December to February months.
Tourism is typically its number-one employer, but overseas visitation is still around 20% off its pre-pandemic level. The destination was late to fully open to international travelers, having reopened its borders in July 2022.
We spoke with Tourism New Zealand boss René de Monchy about the…
