Tourism Ireland, the joint Eire and Northern Ireland tourism agency, has launched a marketing campaign intended to grow overseas tourism revenue for the north to an annual £2 billion by 2035. The plan includes the targeting of key international markets, as well as partnerships with transport operators, promotions across a range of channels, and a focus on bringing in visitors through sporting events and festivals.
The campaign follows up a previous “Fill your heart with Ireland” theme in the island’s advertising that leaned heavily on TV stars from popular comedy series Derry Girls, as well as the Irish reputation for charm, warmth and storytelling.
Sustainability, slow tourism and added value
That will continue, along with a…
