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OTAs: The Next Frontier — trust, plumbing and the local advantage - WiT

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OTAs: Building Trust & Local Advantage in Travel

by Robert Van Pash (Editor)
April 20, 2026
in Travel Trade
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OTAs: The Next Frontier — trust, plumbing and the local advantage - WiT

OTAs: The Next Frontier — trust, plumbing and the local advantage - WiT

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Stephan Ekbergh questions if OTAs will exist in 10 years, suggesting AI agents may replace them.

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