The eyes of the world on Liverpool during Eurovision underlined the importance of the visitor economy to the city and the wider region.
Now, 12 months on, in a bid to capitalise on the success of the continental song contest, the six local authority areas in the Liverpool City Region are coming together to create a unique cultural offer.
A 15-strong team of industry experts from the world of sport, film, music, hospitality, and leisure are to form a new board to shape a five-year plan to boost the region’s credentials as one of Europe’s major event capitals.
The new body is to be chaired by Tony Hall, Baron Hall of Birkenhead, former director general of the BBC, and the former Chief Executive of the Royal Opera House.
Around 60 million people flock to the area every year to enjoy its cultural, musical, and sporting attractions. Earlier this year, Time Out magazine recognised the area’s strengths, naming Liverpool as the seventh best city in the world, ranking above Tokyo,…
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