PLAY Airlines discusses mastering the nuances of digital retailing and optimising every interaction with the customer

A digital focus is central to the business model of Icelandic low-cost airline PLAY, with progressive, customer-centric solutions designed to both enhance the passenger experience and increase ancillary revenue. Ahead of his participation at the co-located FTE EMEA and FTE Ancillary & Retailing events (Dublin, 11-13 June 2024), Adrian Keating, Executive Director Commercial, shares the PLAY Airlines vision for…