Pura Aventura specialises in active and outdoor breaks (Credit: Pura Aventura)
The specialist, one of the co-founders of the Travel by B Corp group along with Intrepid Travel, became one of the first B Corps in travel when it was certified in 2020 with a score of 81.2.
Businesses must achieve a score of 80 or more to gain their B Corp certification during a process which typically takes between six to eight months, or even up to a year, and must recertify every three years.
B Corp businesses are legally bound to a commitment to balancing the profits they make with the impact of their actions on people and the planet.
Pura Aventura increased its score from 81.2 to 96.3, an increase in percentage terms of 18.6%. Co-founder and chief executive Thomas Power said the business would now target a score of 100+.
“Given that you have to earn every 0.1 of a point, it’s actually quite monumental to have increased our score by more than 15 points,” said Power. “We aim to maintain this momentum: I’d love to get us past 100 points in the next recertification in three years’ time.”
