“We don’t need everyone to do it perfectly to change the world; we just need
double-digit percentages from a heck of a lot of buy-in.” — Natural Habitat
Adventures’ Court Whelan
In responding to the climate crisis, companies have committed to a wide range of
ambitious sustainability goals. The need to cut carbon emissions is a very real
and urgent need; so, on paper the claims to be “carbon neutral” and “net zero”
outline the ideal situation.
However, the reality behind those buzzwords may be little more than
greenwashing
— especially since many companies have turned to dubious carbon-offset
schemes
to achieve their goals. This is as true in the tourism industry as anywhere
else: According to the World Travel & tourism Council (WTTC)’s Net-Zero
Roadmap for Travel &
tourism,
74 percent of travel and tourism businesses use carbon
offsetting
as part of their climate-action strategies.
But let’s be real: The drawdown solutions for an industry currently…
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