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Riyadh UNWTO Assembly Spotlights AI in Tourism

by Robert Van Pash (Editor)
October 7, 2025
in Travel Trade
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Riyadh to host landmark UNWTO assembly, spotlighting AI's role in tourism

Riyadh, the capital of Saudi Arabia.

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Riyadh, Saudi Arabia is set to host the 25th session of the United Nations World Tourism Organization (UNWTO) General Assembly. The landmark event will highlight the significant role of Artificial Intelligence (AI) in the future of tourism.

The selection of Riyadh as host city underscores Saudi Arabia’s growing prominence in the global tourism landscape. The assembly will bring together ministers and delegates from around the world to discuss pressing issues and shape the direction of international tourism.

A central theme of the discussions will be the transformative potential of AI in various aspects of the tourism industry. This includes its application in enhancing visitor experiences, optimizing operations, and driving innovation. The event aims to foster collaboration and knowledge sharing on how AI can be leveraged to create more sustainable and efficient tourism models.

Saudi Arabia has been actively pursuing its tourism ambitions, with initiatives aimed at diversifying its economy and attracting international visitors. Hosting the UNWTO General Assembly is a key step in this strategy, showcasing the Kingdom’s commitment to global tourism development and its readiness to embrace technological advancements.

The UNWTO General Assembly in Riyadh is expected to yield actionable insights and foster new partnerships, ultimately contributing to the growth and evolution of the global tourism sector.

Key Points

  • 25th session of the UNWTO General Assembly

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