June 2, 2024 – The Rural County Representatives of California (RCRC) reports Visit California recently released their 2023 Economic Impact Report, assessing the impact of tourism and providing detailed data both statewide and at the county level. According to the report, the state’s tourism economy generated $150.4 billion in travel spending last year, surpassing the prior record $144.9 billion spent in 2019 before the pandemic halted travel. tourism created 64,900 new jobs in California in 2023, bringing total industry employment to 1.15 million (98% of pre-pandemic employment levels).
The resurgence of travel in California continues to drive the growth of local economies throughout the state. Travel spending exceeded 2019 levels in 34 of California’s 58 counties. In addition to visitor spending and jobs, the tourism industry provided $12.7 billion in tax revenue to support public services at the state and local levels. International visitors spent $24.3…
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