According to the latest Long-Haul Travel Barometer (LHTB) 2/2024, interest in travel is re-emerging in international markets, with 59% of respondents expressing interest in overseas trips for summer 2024. This result shows a 9% increase compared to 2019. Despite this rise, Europe’s appeal is recovering at a slower rate due to issues surrounding safety and affordability. Despite these concerns, 41% of survey participants still plan to visit Europe this coming summer, although this is a 4% decrease from 2019.
Safety and Quality are Priorities for International Travellers to Europe This Summer
