Australian luxury hospitality company, Salter Brothers Hospitality, whose portfolio includes Spicers Retreats and the soon-to-launch Ardour Hotels & Estates, has unveiled a new brand identity as it begins its next chapter in business.
The new brand identity emphasises the company’s dedication to quality, innovation, and a distinctly authentic experience, and is conveyed through a new logo, a new colour palette, and a revitalised brand story that underscores the company’s commitment to delivering exceptional service and fostering a vibrant and inclusive workplace.

“This…
















