SAN DIEGO (CNS) – City officials and tourism leaders kicked off San Diego’s summer season Tuesday by highlighting beloved institutions and new tourism offerings at an event at the San Diego Natural History Museum in Balboa Park.
“Memorial Day Weekend signals the start of summer in San Diego,” said Kerri Verbeke Kapich, chief operating officer of the San Diego tourism Authority. “As we roll into the season with National Travel and tourism Week, we’re thrilled to showcase the incredible array of attractions, events and experiences that make our region a premier destination for visitors from around the globe, and a vibrant place for San Diegans to live and work in.”
Last year, San Diego’s $22 billion tourism industry welcomed 31.8 million visitors who spent $14.3 billion at local businesses. According to the tourism authority, this generated more than $418 million in Transient Occupancy Tax revenue countywide and an additional $1 billion in sales, property and other taxes.
“tourism is…
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