Riyadh: In yet another star-powered tourism push, and in line with Saudi tourism brand ‘Saudi, Welcome To Arabia’, football star Lionel Messi kicked off the kingdom’s latest campaign.
The new campaign is launching across key target markets in Europe, India and China and is titled ‘Go Beyond What You Think’.
Aimed at breaking misconceptions, the campaign invites those who know the destination and its vibrant culture to share their Saudi experiences on social media with the hashtag #ShareYourSaudi.
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