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Selling Balearics superyacht and luxury tourism in Florida

by Robert Van Pash (Editor)
March 30, 2025
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AETIB, the Balearic Government’s tourism strategy agency, led a recent trip to Florida to establish contacts with US operators in order to “put the islands on the map” for superyacht and luxury tourism.

As well as AETIB, the delegation comprised the Balearic Maritime Cluster, the luxury tourism business association Essentially Mallorca, the Menorca Tourism Development Foundation, and the Ibiza Luxury Destination Club. It attended two networking events in Miami and Palm Beach with the aim of “positioning the nautical and premium products of the Balearic Islands”.

The tourism ministry’s coordinator, Miquel Rosselló, says the idea is that yachts on trips through the Mediterranean with US operators can stop in the Balearics for specific or…

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