Gov. Josh Shapiro’s administration will make tourism a state priority for the first time in a decade.
They plan to show the world that Pennsylvania is “The Great American Getaway,” with PNC Field in Lackawanna County serving as backdrop for Monday’s announcement.
“It’s going to help us grow small businesses, support our communities and create opportunity for more Pennsylvanians,” said Shapiro as he stood in the outfield in front of an RV that will be used to promote the new branding.
The governor plans to trek across the state in the colorful vehicle as part of the launch.
Joined by local and state officials during the launch for Monday’s event, Shapiro said the most important sites in U.S. history are in Pennsylvania.
He also listed some of the state’s many natural resources, including the Pennsylvania Grand Canyon and Lehigh Gorge State Park.
And Shapiro unveiled a new ad for the state’s summer marketing campaign. It’s voiced by comedian,…
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