Korea Tourism Organization (KTO) has curated a series of itineraries that speak to the adventurous and trendy spirit of millennial and Gen Z travellers, who are in search of “daily-cation” experiences – authentic and unique experiences that give them a glimpse of what it is like to live like a local.
KTO said trends reflect a desire to go beyond regular tourist attractions and explore South Korea’s evolving cultural and lifestyle offerings.

To cater to travellers interested in K-pop, KTO recommends Hongdae Beatroad and HiKR Ground, which offer fans the chance to delve into the world of…
















