Sri Lanka tourism is targeting 600,000 Indian tourist arrivals in 2024, aiming for best-ever figures from its number one inbound tourism source market.
Last year, Sri Lanka recorded 302,844 tourist arrivals from India, which was more than double compared to 123,004 tourist arrivals recorded in 2022. So far, the best year for Sri Lanka tourism in the Indian market was in 2018 when it recorded 424,887 tourist arrivals.
In order to meet its target, the NTO is launching a major promotional campaign in the Indian market starting mid-April. It also organised two city roadshows for Indian travel consultants covering Mumbai and New Delhi earlier this month. Also in the pipeline are a couple of roadshows that will be organised in tier-II Indian cities later this year.
“We have bounced back strongly post the…
