Eight new collaborations unveiled at STB’s annual Tourism Industry Conference aim to shape the future of sustainable tourism in Singapore.
The Singapore Tourism Board (STB) has signed seven Memoranda of Understanding (MOUs) and one collaboration agreement during its annual Tourism Industry Conference. These agreements mark a significant step in STB’s ongoing efforts to position Singapore as a leading destination for lifestyle, business, and tourism experiences.

The newly formed and renewed partnerships include both local and international stakeholders such as CapitaLand Investment, HSBC Bank (Singapore), Fever Labs, Klook, Pop Mart International, Mandai Wildlife Group, the Singapore Business Federation…