Tapping the potential of Chinese tourists

Since Nepal is a landlocked country, its scenic hills, mountains, and fountains are natural gifts. From Mount Everest to Machhapuchhre, from Shey Phoksundo to Rara, and from Lumbini to Pokhara, Nepal boasts of numerous natural heritages. In this sense, there is no doubt that Nepal is attractive from a tourist point of view. The unimaginable change of weather within hours, the customs and culture of hundreds of ethnic groups, and the notion that ‘temples of gods and goddesses outnumber the population’ are enough to attract tourists here. Unfortunately, Nepal is failing to fully exploit this abundant potential. The recent complaints by Pokhara’s tourism entrepreneurs confirm that we are missing such opportunities. The number of tourists should increase annually due to population growth in our immediate neighbors, changes in income and an increasing taste for travel, but this general trend has not applied to the tourist areas of Pokhara. It is natural for tourism…