Did you know that tourism accounts for 10% of the EU’s gross domestic product (GDP), according to the European Parliament? Statista also estimates that revenue for the EU-27 travel and tourism market will hit $220.1 billion (€210.3bn) in 2025.
The rebound in travel following the pandemic has driven much of the sector’s gains in the past few years.
Glenn Fogel, CEO of Booking.com says: “We have just seen such incredible desire to travel. You can actually see it, how much people want to travel because as soon as a country opened up, people would just jump to travel. So we got a big, big boost for the first few years of coming out of Covid. That desire to travel, it never ends.
“Now, of course, the question is, is it going…
