The California Tourism Administration has formed “Ultimate California Players” with industry officials leading domestic U.S. Western travel.
According to the Tourism Administration, Ultimate California Players is a leading player in the California tourism industry.
Ultimate California Players consists of team leaders and department head-level leaders from six major domestic travel agencies and OTA companies.
Through the first meeting, we had a meaningful time by sharing the California Tourism Authority’s brand vision “Ultimate Playground” and discussing ways to develop tourism in…
