Industry trends are high on the agenda at the 2024 Pacific Area Travel Association (PATA) Annual Summit today.
The event, which is being held at the Grand Lisboa Palace in Cotai, began this morning with a conversation between the chair of Shun Tak Holdings, Pansy Ho, and the chair of PATA, Peter Semone.
Over the course of a wide-ranging discussion, Ho spoke about her career, identity (“you never give up your own identity, you continue to want to be Chinese”) and the role of culture in tourism.
[See more: China grants visa-free travel to six more European countries]
“In Macao, we have always combined developing our cultural programmes alongside promoting tourism,” she told Semone. “Our heritage is part of our everyday life.”
Ho also spoke of what the future held. Macao, she said, is “now the largest gaming, integrated resort destination in the world, we also have honed our skills in honing this cross-sector development. From MICE and entertainment…
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