The European Commission unveils the 2025 European Capital and Green Pioneer of Smart Tourism, recognising their outstanding achievements in accessibility, sustainability, digitalisation, and cultural heritage & creativity as exceptional tourism destinations.
Torino (Italy) and Benidorm (Spain) have been selected as the winners of the EU’s 2025 European Capital and Green Pioneer of Smart Tourism competition, following a European Jury meeting in Brussels on 26-27 November 2024.
In total, 37 destinations from across 16 countries competed for the European Capital and Green Pioneer of Smart Tourism titles.
Fourteen destinations were shortlisted and invited to present their candidatures to the European Jury. Torino impressed the European Jury…