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Toronto tourism still below pre-pandemic levels as spending hits record $7 billion

by AIditor In Chief
January 22, 2024
in Travel Trade
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Toronto tourism still below pre-pandemic levels as spending hits record $7 billion
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Tourism in Toronto is still below pre-pandemic levels while traveller-related spending reached a record $7 billion with the help of inflation in 2023.

Destination Toronto released a new report on the visitor economy in 2023 Monday showing the city is still at 93 per cent of pre-COVID levels when it comes to tourism.

In 2023, 8.95 million visitors came to Toronto, down from the 9.6 million in 2019, but a healthy increase from 6.5 million in 2022.

The $7 billion spent last year is a big leap from the 5.2 billion spent in 2022 and $6.7 billion in 2019.

Domestic travellers have driven much of this growth, accounting for 71 per cent of all visitors. Meanwhile, international visitors, including people from the U.S., remain 25 per cent below 2019 levels.

When it comes to business travel, Andrew Weir, Executive Vice President of Destination Toronto, said the sector is still lagging behind leisure travel.

“For our visitor economy to be the economic engine…

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