Tourism and Events Queensland creates ‘Bluey’s world, for real life’ in biggest campaign in a decade

tourism and Events Queensland (TEQ) has launched its biggest campaign in more than a decade, turning the state into ‘Bluey’s world, for real life’.

Building on the global phenomenon, Queensland will encourage visitors from around the world to come and live the Bluey lifestyle, sending out a message to the show’s millions of fans from around the world.

The partnership is the first between TEQ and BBC Studios, with more to come later this year, including an immersive Bluey’s World experience at Brisbane’s Northshore.

The campaign will see tourism heavyweights offer exclusives deals to convert global publicity into booked Queensland holidays, including Qantas Group, Expedia, Flight Centre, and Accor Group.

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“In a globally competitive market, Queensland must show the world what makes us special,” said Patricia O’Callaghan, chief executive of TEQ.

“Bluey is a true international sensation and we could not be more excited to be working with BBC Studios to…