tourism’s annual value to the Swansea Bay economy has topped the £600 million mark for the first time.
New figures show visitors spent £609 million throughout 2023 in the Swansea, Mumbles and Gower area.
The STEAM figures (Scarborough tourism Economic Activity Monitor) prepared for Swansea Council also show that visitor numbers increased to more than 4.7 million last year with the tourism industry supporting 5,470 jobs in the area.
Swansea Bay, as a visitor destination, offers an increasingly diverse range of indoor and outdoor attractions and events all year-round, including the city’s new Penderyn Distillery visitor centre in Landore which opened last year.
New projects and business openings over the next few years bring further optimism, according to the council.
Robert Francis-Davies, the council’s cabinet member for investment, regeneration, events and tourism, said:
“tourism injects more than £600 million into the Swansea Bay, Mumbles and Gower economy every…
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