Baton Rouge welcomed 9 million visitors in 2024—up from 8.8 million in 2023—who collectively spent $1.7 billion.
That’s according to Visit Baton Rouge’s newly released 2024 Impact Report, a data-driven look at the local tourism industry’s performance last year.
According to the tourism agency, the average visitor spent $180 per trip, with the retail sector alone capturing 39.6% of visitor dollars. About $7.1 million in local occupancy tax revenue was collected, and the local tourism industry supported some 38,500 jobs.
The Capital City’s top five visitor origin markets were New Orleans, Houston, Lafayette, Dallas and Slidell. Hotels had an average weekend occupancy of 64.6%, an average overall occupancy of 56% and an…
