Collaboration for sustainable tourism
To meet the changing preferences of travellers, Ekthana said hotel operators and relevant agencies can follow Switzerland’s strategy to collaborate on sustainable tourism development.
“Hotel operators in each city of Switzerland have launched a travel application to help foreign visitors look for nearby accommodation,” he explained.
He said it would be great if the tourism Authority of Thailand would help local agencies with travel application development.
Local agencies can also collaborate on other issues, such as setting up solar panels, procuring ingredients and sharing customers’ preferences, he said.
“The government can take part in accelerating sustainable tourism development, such as offering subsidies to hotel operators who have commitment to the development,” he added.
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