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Tourism gathers speed early in 2024

by AIditor In Chief
January 23, 2024
in Travel Trade
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Tourism gathers speed early in 2024 hinh anh 1
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Vietnam is emerging as a magnet for cruise tourists. (Photo: thanhnien.vn)

Doan Thi Thanh Tra, Director for marketing and communications of the Saigontourist travel service company, said the number of overseas Vietnamese booking services for the Lunar New Year (Tet) holidays via her company has risen “abnormally”.

OVs account for up to 80% of all clients booking pre-Tet tours of Saigontourist and 60% of those booking post-Tet tours.

The firm has never recorded such a large number of OV travellers before, which is even higher than in the pre-pandemic period of 2017 – 2018. Previously, OV clients of Saigontourist were mainly middle- and old-aged persons, but the surge in OV tourists, including many young ones, this year has really surprised the company, she noted.

OV tourists often book long tours, at least for five days and even eight to ten days. They prefer cultural and experience tours of the central region (Da Nang, Hue, Hoi An) and the northern region (Ninh Binh, Quang…

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