The latest data released by the World Tourism Organization (UNWTO) reveals a stark reality for Iran’s tourism industry in 2023, with the total number of tourists entering the country still lingering 37% below the pre-pandemic levels of 2019.
According to Isna, the World Tourism Organization updated its statistics on tourist arrivals for various countries, reporting that Iran hosted a total of 5,238,564 tourists in the first 11 months of the previous year.
Highlighting fluctuations throughout the year, Iran experienced its peak in tourist numbers in September, welcoming over 660,000 visitors, while January marked the lowest point with only 181,000 arrivals.
A comparative analysis of the average tourist arrival statistics in 2023 against the pre-pandemic figures of 2019 underscores the significant 37% decline, pointing to persistent challenges in the industry’s recovery.
Several factors contribute to this downturn, including inadequate service infrastructure,…