tourism.jpg” alt=”” class=”wp-image-207356″ https://traveltrade.today/category/tourism-news/”>tourism.jpg 777w, https://images.traveltrade.today/wp-content/uploads/2024/02/Flaming-Gorge-tourism-300×169.jpg 300w, https://images.traveltrade.today/wp-content/uploads/2024/02/Flaming-Gorge-tourism-768×432.jpg 768w, https://images.traveltrade.today/wp-content/uploads/2024/02/Flaming-Gorge-tourism-696×391.jpg 696w, https://images.traveltrade.today/wp-content/uploads/2024/02/Flaming-Gorge-tourism-747×420.jpg 747w” />Wyo4News staff, [email protected]
February 5, 2024 — The Sweetwater County Travel and tourism Board (SWCTTB) just released their 2023 annual report, announcing that the direct advertising efforts of the board generated $67 million in visitor spending in the county in 2023 (SMARI), and they have several new projects underway. The Sweetwater County lodging tax is administered by the SWCTTB with the sole purpose of generating visitation to the area through marketing and promotional efforts.
“We are thrilled to report that 2023 felt a lot like 2019 from a visitor volume perspective. Visitors worldwide are in awe of our wide-open spaces, abundant wildlife, epic outdoor adventure landscape, and warm hospitality,” said Jenissa Meredith, Chief Executive Officer of Sweetwater County Travel and tourism. “While our advertising efforts alone generated $67 million in visitor spending in 2023, total visitor spending typically reaches almost $160 million (Dean Runyan), which is…
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