Optimism is palpable for 2024, with projections from the Mastercard Institute indicating that this year may see Thailand’s tourism rebound to pre-pandemic levels.
During an online press conference, David Mann, the Chief Economist for Mastercard Asia-Pacific, stated that Thailand’s tourism sector is nearing a full recovery, with current visitor numbers just 7% shy of the pre-pandemic levels.
Shorter regional routes rebound
Passenger traffic within the ASEAN region has rebounded, particularly on shorter regional routes. For example, the most popular destinations for travelers from Singapore this summer include Bangkok, Kuala Lumpur and Perth.
Regionally, official statistics suggest Thailand receives the most support from passengers closer to home.
Air traffic to the country from South Asia and the ASEAN region is now almost 25% higher than 2019 levels as of February 2024. Travelers arriving in Thailand from other regions, including Europe, the…
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