Tourism Industry Veteran Receives MBE

Jim Walker, the President of Cumbria Tourism, is being awarded the Member of the Order of the British Empire (MBE) for his contributions and services to the tourism industry. With over 40 years in the sector, Walker has led in various capacities such as Chief Executive, Managing Director, and Chief Officer. Furthermore, he has served on Cumbria Tourism’s board for 12 years, also holding positions as interim Managing Director and Chairman. The award is especially significant as it coincides with Cumbria Tourism’s 50th anniversary year. A notable achievement of Walker is his role in promoting overseas tourism to Cumbria, including initiating tourism missions to Japan.

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