In 2023, Albania had the highest promotion in the international media for tourism.
The effect achieved is a historical record in the number of visitors. The impact of this boom was clearly seen in the growth of supporting industries and was sealed by the positive current account balance.
For international institutions in Albania, as a link between potential investors and our country, only a good tourist image is not enough.
For Italian, German and Dutch businesses there is a need for additional steps in order to improve the business climate. However, this good moment for tourism is an element that gives Albania points in the eyes of everyone.
Albania was visited in 2023 by over 10 million foreigners, turning it into the best historical year of the tourism sector.
The impact of this increase is clearly seen in the current account balance, where according to the Bank of Albania, the expenses of foreigners in Albania…
