Tuesday, December 3, 2024
Tourism New Zealand’s latest research reveals a widespread belief that the country can be visited year-round, highlighting its appeal in every season.
As part of its four-year strategy, Tourism New Zealand aims to boost visitation throughout the year, particularly focusing on the traditionally quieter months from March to November.
“To understand our audience, we undertook a significant piece of research to find out more about travellers’ motivations and barriers to help shape our work for the next four years,” says Chief Executive René de Monchy.
“The research found that 81% of the audience surveyed would consider visiting New Zealand during the off-peak period. It also found that destination choice is…
