The tourism industry hasrolled out a road map it hopes will bring more visitors to Canada after the bruising it took during the COVID-19 pandemic.
The tourism industry hasrolled out a road map it hopes will bring more visitors to Canada after the bruising it took during the COVID-19 pandemic.
At the country’s largest annual tourism convention being held in Edmonton, Destination Canada and the federal government unveiled a plan Thursday that aims to extend the travel season, increase the length of stays and attract more locals, foreigners and business people to a broader range of sites.
A warming planet means wildfires are warding off visitors and milder winters are wreaking havoc on ski resorts. But the hotter weather has also opened a way to draw travellers in the spring and fall that could fill hotels and tour buses into the shoulder seasons, Destination Canada CEO Marsha Walden said.
“We would love to retain our workforce longer into the season. And normally the…
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