Visa has revealed data demonstrating the vast impact of the Sakura bloom on Japan’s economy. The data covers spending patterns and travel behaviours of visitors during the cultural phenomenon. Specifically, Visa noted a 50% increase in overall inbound tourism spend. This is fuelled by an increase of 43% in the number of transactions recorded.
Blooming business – unveiling the economic impact
An increase in tourism due to the Sakura bloom led to a surge in payment volumes across the country. The peak spending days moved from southern Japan northward, coinciding with timings of the peak blooms. This…