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Travel firms see surge in tour bookings by overseas Vietnamese for Tet - VnExpress International

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Travel firms see surge in tour bookings by overseas Vietnamese for Tet – VnExpress International

by Robert Van Pash (Editor)
January 23, 2024
in Travel Trade
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Travel firms see surge in tour bookings by overseas Vietnamese for Tet - VnExpress International
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Doan Thi Thanh Tra, director for marketing and communications of the Saigontourist travel service company, said the number of overseas Vietnamese booking services for the Lunar New Year (Tet) holidays via her company has risen “abnormally.”

Overseas Vietnamese account for up to 80% of all clients booking pre-Tet tours of Saigontourist and 60% of those booking post-Tet tours.

The number of overseas Vietnamese travelers is even higher than in the pre-pandemic period of 2017 – 2018. Previously, overseas Vietnamese clients of Saigontourist were mainly middle- and old-aged persons, but the surge in young travelers this year has surprised the company, Tra said.

Overseas Vietnamese tourists often book tours of between five and 10 days. They prefer cultural and experience tours of the central region that include Da Nang, Hue, Hoi An, and the northern region that include Ninh Binh, Quang Ninh, and mountainous provinces. Most of these tours are package ones with relatively high prices.

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