Travel Nevada, the agency tasked with the promotion and marketing of Nevada as a tourism destination, has appointed Rafael Villanueva as its first chief executive.
Mr Villanueva will direct and supervise all administrative and technical activities of the Division of tourism (Travel Nevada). This includes implementing the strategic plan for tourism and analysing the effectiveness of programmes and associated expenditures. Mr Villanueva will additionally oversee marketing, communications, industry development, and Nevada Magazine + Visitor Guide.
“Rafael is a well-known and respected tourism industry leader,” said Brenda Scolari, Director, Nevada Department of tourism & Cultural Affairs. “His global tourism experience and love for Nevada will guide the Division of tourism to new heights with a fresh perspective on market development, consumer trade, and the overall visitor experience.”
Mr Villanueva comes to Travel Nevada with a wealth of experience, serving a variety…
